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Class Websites Use Behavior under Institutional Forces for Elementary School Teachers

Ming-Hsiung Hsiao|Associate Professor, Department of Information Management, Shu-Te University|msshiaw@stu.edu.tw
Li-Sheng Chen|Department of Information Management, Shu-Te University|cannon0901@yahoo.com.tw

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▌Abstract

With the help of information technology, building class websites is one of the most commonly used information technologies in aid of class management. To investigate how class teachers use class websites, this study applies technology acceptance model (TAM) to explain their use behavior. In addition, it also incorporates some institutional forces from the institutional theory which are often considered having impacts on the IS implementation effectiveness. Class teachers are faced with the same institutional forces in the education environment when they build and use class websites. For this reason, this study also adds the effect of the institutional forces to the research model. By empirical studies, this study found that the impact of institutional forces on teachers’ intention to use class websites is even more significant than those of perceived usefulness and perceived ease of use, indicating that the use of class websites is not only a problem with the characteristics of the websites themselves. As a member of educational institutions, many institutional forces will urge them to build and use class websites, including the coercive force from the educational authorities and government, normative force as educators, and mimetic force from their colleague.

Keywords: Class Management, Class Websites, Technology Acceptance Model (TAM), Institutional Theory, Institutional Forces