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從教學設計觀點分析C 保養品公司之教育訓練

李宗薇
國立臺北教育大學 課程與教學傳播科技研究所 教授
Email:lisky@tea.ntue.edu.tw

張育晉
國立臺北教育大學 課程與教學傳播科技研究所 學生
Email:ocean955186@gmail.com

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Abstract

In recent years, enterprises recognize the quality of human resources affect their competitiveness, therefore enterprises gradually focus on employee’s training. However training without properly and careful planning couldn’t bring the benefit they expect.
Morrison’s et al instructional design model was used to explore C skin care product company’s employee training and the message design of the training materials. The results showed that C company’s training materials broadly consistent with the principles of graphic and message design of Morrison’s model, however in the legibility of words and the color of picture and graphic needs to be improved. As for new employee’s training, could notice the job-related skills among the new employees, and then adjust the training time and content of the training for individual differences.

Keywords :Instructional Design, Training, Message Design, Training materials, Graphic arrangement