張瑞觀
國立高雄師範大學 資訊教育研究所助理教授
Email：rkchang@nknucc.nknu.edu.tw
胡哲齊
國立高雄師範大學 資訊教育研究所學生
Email：johnny.hu0310@gmail.com
Abstract
Community sharing site is a software that is necessary for the young by using this social technology, many users willing to spend much of the time on it. Sharing own article to increase their popularity, accomplishment and the expected money income also they think public their information is safe and well, the mean time saying the content of value. Final, the users will use it because of above reason to willing to use the system and publish their knowledge or thought.
Keywords :Social cognition, task value, personal characteristics, content value, facebook