李宗薇
國立臺北教育大學 課程與教學傳播科技研究所 教授
Email：lisky@tea.ntue.edu.tw
曾增恩
國立臺北教育大學 課程與教學傳播科技研究所 研究生
Email：misosupu0709@gmail.com
Abstract
This research is about the social sharing behavior of the Facebook. In this research, using the case study method to investigate the motivation of sharing behavior. To explore using purpose of sharing function on Facebook and analysis of user`s experience and habits. In this research, discussing about the effects of hobbies、experiences、relationships, and message structures with motivation.
Keywords :Facebook, sharing behavior, sharing motivation, case study method