CHENG, YU CHIEH
National Taipei University of Education Graduate School of Curriculum and Instructional Communication Technology Student
Email：g110844004@grad.ntue.edu.tw
CHEN, SZU WEI
National Taipei University of Education Graduate School of Curriculum and Instructional Communication Technology Assistant Professor
Email：swchen@tea.ntue.edu.tw
Abstract
This research utilizes the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore the behavioral intention of preschool educators in online learning websites and related factors that affect their behavioral intentions. This research adopts a questionnaire survey, and the research objects are preschool educators working in New Taipei City’s public and private kindergartens. A total of 654 questionnaires were distributed, and 398 questionnaires were returned. The questionnaire data is processed and analyzed using descriptive statistics, structural equation modeling, and hierarchical moderator regression analysis. The research results indicates the following: 1. Performance expectancy and effort expectancy have significantly and positively affected the behavioral intention; 2. Regarding the moderating effects of personal background variables, only gender shows a moderating effect.
Keywords :UTAUT, online learning, preschool educators